Fractional Chief Marketing Officer
Marketing leadership at board level, from setting strategy to reporting on commercial targets.
I help mission‑driven
organisations systemise
their growth
Align your people, position your brand and grow with marketing systems that last.
- Firstport
- Doconomy
- Woolkind
- Desana
- Intelligent Growth Solutions
- Edinburgh University
- Crisis UK
- Good Place Lettings
- Fairnergy
- Elevator UK
- Enough
- Rockstart
- StartCOOP
- Cool Farm
- Radix Group
- Mocean Energy
- Social Supermarket
2025
Marketing Director of the Year
Recognised by the Institute of Directors for turning strategy into results. I bring that same focus to mission-driven organisations, helping them to carefully balance growing revenue and advancing the mission.
Services I offer
Three ways to work together. Most people start with one and add the others as they grow.
- Vision, beliefs & valuesShared purpose. Clear values.
- Ways of relating & workingAgree a better way to work.
- Ecosystem & power mappingMap influence and opportunity.
- Brand obituary & storyA story everyone can tell.
- Collaborative reimaginationFresh possibilities, shaped together.
- Prioritisation & planningClear priorities. A shared plan.
- Repair & crisis managementRebuild trust and move forward.
- Growth ideation & experimentationTest ideas. Find what works.
- Customer researchHear from the people who matter.
- Market & competitor reviewFind your space to stand out.
- Positioning & segmentationKnow who you’re for and why.
- ValidationTest before you commit.
- Brand story & messagingMessages your team & customers believe in.
- Roll-out guidanceUnderstand how to communicate your positioning consistently over time.
- Growth readiness reviewFind what’s holding growth back.
- Growth systemsConnect your tools, data and team.
- Account-based marketingBuild trust and win your highest-value customers.
- North Star & OKRsA shared measure of success.
- ExperimentationDesign and test experiments that unlock growth.
- Fractional leadershipHands-on marketing leadership.
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How I can help
As a fractional leader, on a fixed-term contract or as a freelancer.
Marketing Director
Running the whole marketing function: brand, campaigns, operations and supporting the team behind them.
Brand & Communications Lead
Brand strategy and communications, with a particular strength in positioning organisations so they stand apart and are understood.
Fundraising & Business Development Director
Diversifying income and business models, building partnerships and navigating the fundraising landscape.
Workshop Facilitator & Trainer
Designing and leading workshops, away days and accelerator programmes on brand, growth and regenerative marketing.
Stand apart in a sea of sameness.
Be noticed, remembered and chosen. I help you find what makes you different and why it matters to the right people.
Explore positioning servicesStart from the inside
Uncover your purpose, beliefs and strengths with your team. Shape a first story to test.
Hear from the people who matter
Listen to your audience. Understand what they value and how they see you.
Look beyond the obvious competition
Map every alternative, including doing nothing. Find genuine room to be different.
Choose what you want to be known for
Match what people value with what you deliver. Test your options before committing.
Make it recognisably yours
Build a distinctive story, message and identity that people understand and remember.
Put it to work and keep listening
Bring it into your website, campaigns and conversations. Learn what lands and refine it.
Working with private and third sector organisations
Private sector
Businesses that want to do good still need to win customers and grow. I’ve co-founded and run two businesses myself, so I bring commercial rigour without losing sight of purpose.
- Purpose-led start-ups
- Climate-tech & agritech scale-ups
- B Corps and certified businesses
- Family businesses
- Sustainable food & drink brands
Third sector
Charities and social enterprises do vital work but often rely on too few sources of income. I’ve worked closely with boards and funders for years, and help build steadier, more diverse income.
- Social enterprises
- Charities
- Social investors & funders
- Accelerators & support organisations
- Community and civic organisations
- Firstport
- Doconomy
- Woolkind
- Desana
- Intelligent Growth Solutions
- Edinburgh University
- Crisis UK
- Good Place Lettings
- Fairnergy
- Elevator UK
- Enough
- Rockstart
- StartCOOP
- Cool Farm
- Radix Group
- Mocean Energy
- Social Supermarket
Good intentions need good systems.
I work best with organisations tackling social, environmental and systemic issues, building the brand and growth foundations that let them focus on the change they’re there to make. I start scrappy: rolling up my sleeves and doing the work myself while the systems take shape.
- years leading growth
- 16
- projects delivered
- 200+
- marketers trained
- ~2,000
Marketing & Sales Systems Audit
A low-risk start. Find what’s holding growth back and leave with a clear plan. No commitment beyond the audit.
£2,500
Book your auditWhat you leave with
- Two deep-dive workshopsYour sales and marketing baseline.
- Market & competitor researchYour position. Your opportunities.
- Channel & data auditWhat works, what doesn’t, what’s missing.
- Recommendations reportLeadership presentation, prioritised actions and a 12-month roadmap.
Selected work
Six spotlights across start-ups, scale-ups, social enterprises and accelerators.
Bringing regenerative values to life through brand and digital design.
Facilitated purpose workshops to uncover why the brand exists, then wrote the brand story and positioning and led delivery of a unified brand system.
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Redefining relationships between landlords, tenants and agents.
Facilitated workshops across several organisations to clarify mission, audiences and key messages, then developed the brand strategy & visual identity for a new brand.
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51:1 ROI and £26m in new business over two and a half years.
Co-led the largest account-based marketing programme of my career, driving EU go-to-market expansion and closer sales and marketing alignment for an agritech pioneer.
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A clearer, more confident position as a responsible social investor.
Delivered workshops to establish who the organisation serves, where it is heading and what it stands for. This became a plan for reaching people through partners, and content that works together.
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An eight-session regenerative and ethical marketing module.
Planned, designed and facilitated a module for the Impact Programme cohort, from regenerative business and impact goals to a North Star metric and ethical risk register.
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Marketing leadership, brand direction and growth strategy.
Part-time CMO for RADIX, bringing brand and growth strategy together. I ran weekly growth sprints, monthly Director reports and coordinated its agencies.
Learn moreView my full portfolio
A fuller picture of the brands, campaigns and workshops behind the work above.
In their words
A few testimonials from people I've worked with.
His commitment to driving positive impact makes him an exceptional leader and a true asset to any initiative aimed at fostering meaningful change.
I’ve known Lee for about a decade. He has a rare character, bringing both innovative and practical on one hand, and reflective and deep on the other
The workshop was extremely enriching and inspiring, it made me re-assess my entire thinking process. I am beyond grateful for you Lee, this has opened up a new dimension on a personal and business level.
His thinking goes beyond traditional best practice and addresses the fundamental drivers of success behind people & the importance of investing in positive and socially conscious culture within your business
Trained and accredited
Level C brand strategist
Certified ABM practitioner
Mini MBA in Marketing
Ready to give your mission the growth system it deserves?
Whether you need a fractional CMO, a marketing director for a fixed term, or a facilitator for your next workshop, start with a short conversation.