Lee Fitzpatrick

03 · Growth systems, growth readiness and account-based marketing

Grow.Turn marketing into steady, measurable growth.

Growth systems, growth readiness and account-based marketing that connect sales and marketing, so income becomes steadier and easier to predict.

Talk about growthSee the results

Sound familiar?

  • Income relies on a few people or a few big wins.
  • Sales and marketing work in separate worlds.
  • Lots of activity, but no clear link to revenue.
  • You want to scale, but aren’t sure you’re ready.

What you’ll leave with

A system, not a scramble

Repeatable ways to find, win and keep the right customers.

Sales and marketing as one team

Shared goals, data and a clear pipeline.

Growth you can measure

A North Star metric and reporting the board can trust.

What’s included

Growth readiness review

An honest look at what’s helping and holding back growth.

Growth systems

CRM, data and processes set up in tools like HubSpot or Pipedrive.

Account-based marketing

Focused programmes that win your highest-value accounts.

North Star & OKRs

One clear measure of success and goals that ladder up to it.

Experimentation

Testing new channels and ideas quickly and cheaply.

Fractional leadership

Ongoing CMO or marketing director support to run it.

How it works

  1. 01

    Check readiness

    Review your channels, data, team and offer.

  2. 02

    Design the system

    Agree targets, ideal accounts and the plan to reach them.

  3. 03

    Build and launch

    Set up tools, campaigns and sales and marketing routines.

  4. 04

    Measure and improve

    Track what works and double down on it.

Featured work

Agritech scale-up · ABM

Intelligent Growth Solutions

51:1 ROI and £26m in new business over two and a half years.

Led the largest account-based marketing programme of my career, driving EU go-to-market expansion and closer sales and marketing alignment.

  • Account-based marketing programme
  • EU go-to-market
  • Sales and marketing alignment

CMO · Brand & growth strategy

RADIX

Marketing leadership, brand direction and growth strategy.

CMO support for RADIX, bringing brand and growth strategy together into one plan the leadership team could act on.

  • Fractional CMO leadership
  • Growth strategy
  • Brand direction

Not sure where to start? Start with an audit.

The Marketing & Sales Systems Audit is a low-risk first step. In a few weeks you’ll know exactly what’s working, what’s holding growth back and what to do next, whether or not we work together after.

£2,500

Book your audit

Marketing & Sales Systems Audit

What’s included

  • Two deep-dive workshopsTo set a clear baseline for your sales and marketing.
  • Market & competitor researchWhere you stand and where the opportunities are.
  • Channel & data auditWhat’s working, what isn’t and what you’re missing.
  • Recommendations reportPresented to your leadership team, with prioritised recommendations and a 12-month roadmap.

Questions you might have

Other ways I can help

01

Align · Workshops

Facilitated workshops that get your team, board and partners agreeing on who you are, where you’re heading and what comes next.

Explore Align

02

Position · Research, positioning and validation

Customer and market research that finds what makes you different, then tests it with real people before you commit.

Explore Position

Let’s talk about your goals.

A short, no-obligation conversation to see whether Grow is the right fit.

Talk about growth