Lee Fitzpatrick

01 · Workshops

Align.Get everyone pointing the same way.

Facilitated workshops for teams, boards and partners. Each one ends with something written down and agreed: a vision, a set of values, a story or a plan.

Plan a workshopSee the results
Lee Fitzpatrick facilitating a workshop, marker in hand, beside a flipchart

Sound familiar?

  • Everyone describes what you do slightly differently.
  • Strategy days end with energy but no decisions.
  • The board, staff and partners want different things.
  • Difficult conversations keep getting put off.

What you’ll leave with

A shared direction

A vision and purpose your people helped write, so they own it.

Decisions, not just discussion

Clear priorities and next steps agreed in the room.

Something you can use

A written output after every session, ready to share.

The workshops I run

  1. 01

    Vision, beliefs & values

    You leave with: A clear, shared sense of why you exist, and the values that guide your decisions, in words that feel like yours.

  2. 02

    Ways of relating & working

    You leave with: A better way of working together, agreed by the people who have to live it.

  3. 03

    Ecosystem & power mapping

    You leave with: A clearer view of who matters, who holds influence and where you can make a difference.

  4. 04

    Brand obituary & story

    You leave with: An honest look at what makes you matter to people, and a story your whole team can tell with confidence.

  5. 05

    Collaborative reimagination

    You leave with: Fresh ideas about what’s possible, shaped together rather than handed down.

  6. 06

    Prioritisation & planning

    You leave with: A focused plan that everyone understands and can get behind.

  7. 07

    Repair & crisis management

    You leave with: A safe space to address what’s gone wrong, rebuild trust and move forward.

  8. 08

    Growth ideation & experimentation

    You leave with: Ideas worth testing, and the confidence to start trying them.

01 / 8

How it works

  1. 01

    Listen first

    Short conversations with key people so the session tackles the real issue.

  2. 02

    Design the session

    A tailored agenda using proven methods such as Theory U and LEGO Serious Play.

  3. 03

    Facilitate

    In person or online, keeping it focused, fair and productive.

  4. 04

    Write it up

    A clear summary of what was agreed and what happens next.

Featured work

Purpose-led start-up

Woolkind

Purpose workshops that shaped a regenerative brand.

Facilitated workshops to uncover why the brand exists, then turned the output into the brand story, positioning and a unified brand system.

  • Purpose and values workshops
  • Brand story and positioning
  • Brand system and Shopify platform

Wave energy · Brand strategy

Mocean Energy

Four workshops to find the heart of a wave energy brand.

Designed and ran four in-person workshops exploring Mocean's purpose, ecosystem, customers and identity. The findings, backed by stakeholder interviews and competitor research, became a brand strategy and messaging guide that now steers every brand decision.

  • Theory of change and purpose workshop
  • Ecosystem mapping and ideal customer segments
  • Personas, positioning and value proposition
  • Brand story, look, feel and personality

Not sure where to start? Start with an audit.

The Marketing & Sales Systems Audit is a low-risk first step. In a few weeks you’ll know exactly what’s working, what’s holding growth back and what to do next, whether or not we work together after.

£2,500

Book your audit

Marketing & Sales Systems Audit

What’s included

  • Two deep-dive workshopsTo set a clear baseline for your sales and marketing.
  • Market & competitor researchWhere you stand and where the opportunities are.
  • Channel & data auditWhat’s working, what isn’t and what you’re missing.
  • Recommendations reportPresented to your leadership team, with prioritised recommendations and a 12-month roadmap.

Questions you might have

Other ways I can help

02

Position · Research, positioning and validation

Customer and market research that finds what makes you different, then tests it with real people before you commit.

Explore Position

03

Grow · Growth systems, growth readiness and account-based marketing

Growth systems, readiness reviews and account-based marketing that turn marketing into steady, measurable income.

Explore Grow

Let’s talk about your goals.

A short, no-obligation conversation to see whether Align is the right fit.

Plan a workshop