Customer research
Interviews and surveys with customers, partners and communities.
02 · Research, positioning and validation
Position.Be the obvious choice for the right people.
Research, positioning and validation that finds what makes you different and proves it lands with the people you want to reach.
Sound familiar?
- You look and sound like everyone else in your space.
- Prospects don’t quite get what you do.
- Your messaging is based on opinion, not evidence.
- You’re trying to speak to everyone at once.
What you’ll leave with
A clear position
What you want to be known for, and for whom.
Evidence, not guesswork
Decisions backed by real customer and market insight.
Messages that land
A story and key messages tested with your audience.
What’s included
Market & competitor review
Where everyone sounds the same, and where there’s room to stand out.
Positioning & segmentation
Who you’re for and what makes you the right choice.
Validation
Testing options with real people before you commit.
Brand story & messaging
Key messages your team can use straight away.
Roll-out guidance
How to carry it into your website, campaigns and sales.
How it works
- 01
Start from the inside
Workshops with your team to capture what you believe makes you different.
- 02
Hear from your audience
Research with the people you want to reach.
- 03
Choose and test
Shape positioning options and validate them with real people.
- 04
Make it yours
Turn the chosen position into a story and messaging.
Featured work
Innovation consultancy · Positioning
Indeed Innovation
Sharpening how an innovation consultancy stands apart.
Research and positioning work to clarify who Indeed Innovation is for, what makes it different and how to say it with confidence.
- Market and competitor review
- Positioning and messaging
- Validation with clients
Agri sustainability · Brand & growth strategy
Cool Farm
Three workshops and a dozen member interviews that gave the brand a place to stand.
We started inside the team with workshops on purpose and theory of change, member needs, and where Cool Farm sits against the alternatives. Eight to twelve interviews with members then tested what the team believed about why people join, stay and recommend. The findings became a discovery report, a clearer position, and a growth plan with a 24-month roadmap and three playbooks the team runs day to day.
- Purpose, empathy mapping and positioning workshops
- 8–12 member interviews and a discovery report
- Positioning and messaging direction
- Growth strategy, 24-month roadmap and playbooks
Not sure where to start? Start with an audit.
The Marketing & Sales Systems Audit is a low-risk first step. In a few weeks you’ll know exactly what’s working, what’s holding growth back and what to do next, whether or not we work together after.
£2,500
Book your auditMarketing & Sales Systems Audit
What’s included
- Two deep-dive workshopsTo set a clear baseline for your sales and marketing.
- Market & competitor researchWhere you stand and where the opportunities are.
- Channel & data auditWhat’s working, what isn’t and what you’re missing.
- Recommendations reportPresented to your leadership team, with prioritised recommendations and a 12-month roadmap.
Questions you might have
Other ways I can help
01
Align · Workshops
Facilitated workshops that get your team, board and partners agreeing on who you are, where you’re heading and what comes next.
Explore Align03
Grow · Growth systems, growth readiness and account-based marketing
Growth systems, readiness reviews and account-based marketing that turn marketing into steady, measurable income.
Explore GrowLet’s talk about your goals.
A short, no-obligation conversation to see whether Position is the right fit.