From brand discovery to fractional CMO, I helped an engineering-led business turn ambition into a growth system it can run.
RADIX makes ground screw foundations that replace concrete, cutting excavation, carbon and time on site. The business had strong engineering, loyal customers and ambitious targets for 2028. What it lacked was a clear brand story and a joined-up growth plan. It also needed one senior person to coordinate its agencies, sales teams and data.
Brand strategy. On-site workshops at RADIX HQ on purpose, values, customers and positioning, captured in a brand strategy and messaging guide.
Visual identity and growth strategy. A "2% evolution" of the visual identity, with a redesigned company brochure, Vivid Vision 2028 and template pack. Alongside it, a two-year marketing, sales and communications strategy with a North Star metric and quarterly OKRs.
Fractional CMO. I joined as part-time CMO, running weekly growth sprints, a monthly Director report and quarterly planning. I also coordinated RADIX's agencies, CRM partner and sales teams.
Growth execution. One-to-one customer research, an account-based marketing (ABM) pilot and LinkedIn advertising. I also built a modular brochure system with sector brochures and a co-branded brochure for the All Energy Australia exhibition.
OneFit launch. I coordinated naming, brand creation, guidelines, website, video production and launch for RADIX's new modular screw pile system.
I coordinated the development and launch of OneFit, RADIX’s new modular screw pile system — bringing the name, brand and launch together into one clear product story.
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I helped Indeed Innovation clarify who it is for, what makes it different and how to communicate that position, bringing market research, messaging and client validation together.
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