Indeed Innovation

Sharpening how an innovation consultancy stands apart

I helped Indeed Innovation clarify who it is for, what makes it different and how to communicate that position, bringing market research, messaging and client validation together.

Indeed Innovation’s electric trike concept on a canal-side street at night

Client: Indeed Innovation
Sector: Innovation consultancy
Services: Market and competitor review, brand positioning, messaging and client validation

The challenge

The positioning work focused on three questions: who Indeed Innovation is for, what makes it different and how to say that with confidence. Answering them meant connecting an understanding of the market with a clear account of the consultancy’s value.

Client validation formed part of the work, so the position was considered alongside the people it needed to reach, not only from an internal point of view.

What I did

Market and competitor review. I reviewed the market and competing offers to give the positioning work an external frame of reference, rather than considering the consultancy in isolation.
Positioning and messaging. I worked on clarifying the audience, differentiation and message together: who Indeed Innovation is for, what sets it apart and how to express that clearly.
Validation with clients. The positioning work included validation with clients, connecting the proposed direction to the people it was intended to reach.

Inside the project

Cover of the Sales Intelligence early insights and recommendations report for Indeed Innovation — Sales Intelligence report: early insights and recommendations

Online whiteboard of workshop exercises including a vision recap, goals by division and a growth pyramid — Workshop board

Deliverables

Market and competitor reviewA read of the market and the offers competing with Indeed Innovation: where everyone says the same thing, and where there is room to sound different.
Positioning and messagingA clear answer on who Indeed Innovation is for and what makes it different, with the key messages that express it.
Validation with clientsThe direction tested with clients, so the position was checked with the people it needs to reach before it was settled.
Website wireframe and messaging guidanceA wireframe showing how the new position comes across on the website, with guidance on using the messaging consistently as the site is built.

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