Brand and growth
strategy for impact
driven businesses
Over the last fifteen years, I have refined a set of skills to help brands and individuals achieve their full potential.
Growth Mindset has played a vital role in my development as a leader.
Through founding, growing and exiting businesses in multiple sectors, guided by the belief that good brands can change the world, I have real life experience of the hurdles organisations face on their journey to impact realisation.
Through consultancy, board and trustee positions i now work with impact-driven organisations to turn their seeds of change into thriving enterprises.
Accelerating learning & achieving potential
Ventures_
I'm a strategic brand builder that helps ambitious, mission driven businesses to win.
My portfolio of ventures are below and have been developed to support gutsy brands in adopting the long term thinking that’s required to achieve regenerative success that positively affects people, planet and profit.
To build great brands we need to take a few steps back. Looking at effective diagnosis of business problems, developing robust and well balanced strategies, positioning correctly, and developing bold creative solutions that are fit for purpose.
Tailored branding and growth support for impact-driven startups that are fighting for social and environmental justice.
www.zebragrowth.com
Putting power in the hands of radical, ethical, and regenerative food and drink brands through strategic, creative, and purpose driven storytelling. Boutique agency, and go-to trusted advisor for challenger F&D brands looking to make a bold impact.
www.wearegulp.com
A platform for Food & Drink businesses in Scotland to showcase their sustainable products, services and initiatives, whilst shining a light on an industry which as a whole has been significantly impacted by the Covid-19 Pandemic. Creating an ecosystem of brands, suppliers, and consumers to co-create a more regenerative Food & Drink sector in Scotland.
foodheroscot.co.uk
Board and Trustee positions
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Member Board of Trustees
Current
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Member Board of Trustees
Previous
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Member Board of Trustees
Current
Expertise_
Strategy_
The underlying foundation of every great brand experience. It starts and ends with a well considered strategy.
Silence the unnecessary noise, simplify objectives, dig deep, and join the dots.
Problem diagnosis
Market orientation
Market & customer research
Segmentation and targeting
Product development and pricing strategy
Positioning and objectives
Distribution and channel selection
Budget planning and allocation
Integrated marketing communications
Creative insights and competitor analysis
Marketing effectiveness
Branding_
You do not define what your brand is. Your audience does.
From visual identity and brand codes, to brand strategy and application, I have been involved in leading the creation of brands that are driving social and environmental justice.
Brand strategy
Brand Identity
Visual language
Brand guidelines
Design
Signature assets
Brand campaigns
Account planning & brand management
Long term brand building
Personal branding
Campaigns_
Communicate with a purpose.
With a robust strategy and a distinctive brand identity in place, it’s now time to develop brand assets and campaigns that amplify and make a meaningful impact.
Marketing leadership and operations
Account based & B2B marketing
Sales & marketing alignment
Growth marketing and experimentation
Video strategy & production
Website design and development
Print media
Campaign strategy
Creative concepts and ideation
Storyboarding and content planning
TV advertising
“Extremely enriching and inspiring, it made me re-assess my entire thinking process and it reminded me of the pure intention that sometimes gets lost in the midst of the operational challenges and pressures. Also most importantly it gave me an applicable process on how to turn purpose into a daily driving force. I left the session feeling so inspired and grateful for the opportunity of being among such great humans who are all working towards a higher goal. I felt I belonged, I felt connected and I felt hopeful about the world in general. I am beyond grateful for you guys Moh & Lee, this has opened a new dimension for me on a personal level and on a business level, so thank you from the bottom of my heart.”
“I've know Lee for about a decade or more. He has a rare character, bring both innovative and practical on the one hand, and reflective and deep on the other. These two characteristics are highly complementary and great to have in any organisation, especially as a leader. He has a depth of understanding about family businesses, having been born and raised in that culture and worked in it too. He is open, honest, intelligent, and practically helpful to those who are fortunate enough to be his clients or customers. I would totally recommend Lee to anyone who comes cross him and is considering using his services or thinking about partnering him in a work project.” - Martin Stepek (Scottish Family Business Association)
“Lee is a fast-moving, and highly capable Entrepreneur, who can understand a situation quickly and get the best results from it. He is a very personable guy, who gets along well with colleagues and customers - and is very well liked.” - Tom Parling (Ocere)
“Lee is a dedicated, hard working and thoughtful individual that understands what it takes to build a brand. Well worth having a coffee with to explore the possibilities” - Tony Banks (Balhousie Care Group)
“Lee is a wonderful person and a great entrepreneur. He will go out of his way to help you with whatever your question or even quest is. You will be able to depend on him and rely on his knowledge and advice.” - Beryl Preuschman
Looking to the future_
Everything carefully considered to be regenerative at the core.
Partnering with brands and individuals that see beyond profit to a world that is fairer. A positive impact on people, planet and profit underpins all of the decisions that I make and project that i contribute to.
My most recent venture is proudly B Corp Certified, and i take a triple bottom line and servant leadership approach to all my endeavours, ensuring that long term positive impact can be created and protected through good leadership and governance.
Business, marketing, & team leadership_
My experience spans across business, marketing and operational leadership, having assumed the role of Managing Director & Chief Marketing Officer across founder and fractional consultancy positions.
How can I help?
If you are startup, charity, social enterprise, or SME working on social or environmental regeneration and are facing hurdles in relation to marketing, branding and communication, then I’d love to speak.
Book me for:
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Keynote talks on regenerative marketing
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Hire me as a fractional Chief Marketing Officer
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Consult me as a coach for individuals or marketing teams
Here are some useful tools_
How healthy is your personal brand?
Is your marketing effective?